ALEX was built on a service standard that can be repeated, trained, and protected. From its first branch in Al Zarqa to its expansion into Abdoun in less than two years, ALEX has demonstrated that its grooming experience can grow without losing its identity.
ALEX & Co. Franchise
Partner with ALEX and build the next branch of one of Jordan's growing men's grooming brands.
The Opportunity
A Standard Built to Grow
ALEX is now expanding through a franchise model for partners who want to build a professional men's grooming business supported by a clear brand, established service flow, trained standards, and organized operations.
Built Into the Partnership
What ALEX Offers
Five foundations designed to help every new location deliver the ALEX standard with consistency, confidence, and operational clarity.
01
Proven Brand Standard
A complete grooming experience already operating across two active branches.
02
Training and Quality Control
Clear training direction designed to help teams consistently deliver the ALEX standard.
03
Operational Structure
A branch model built around booking, service flow, team responsibilities, hygiene, and client experience.
04
Brand Identity
A premium, masculine, clean, and professional grooming concept.
05
Growth Support
Guidance for carrying the ALEX experience into new locations while protecting the brand standard.